Begin by creating a new page as normal. Select the Page Builder tab then select the Value Page option for template styles.
From there you have a selection of Value Page templates to choose from. These templates are specially created to work in conjunction with the Launch Pad and any pages set as Value Pages in the Launch Pad will as navigation items in the menus for the value pages (depending on how they are set to display).
The navigation bar in any Value Page can have up to five menu items set from the Launch Pad.
Edit your page as normal. The value page templates have features that work specifically with a launch. Some of the special options include adding a Facebook page link, a call to action button and an early bird section.